Last modified: 2005-06-03 by phil nelson
Keywords: saint-jean-sur-richelieu | quebec |
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The colors are specified as Pantone blue 302 and Pantone red 1955 for the logo, though the flag observed shows brighter colors. The font used is ITC Stone Sans Bold. If official, the flag and logo were adopted between 2001 and 2003. Translated from city documentation:
The creation of a new political and administrative entity from a merger requires the elaboration of a new graphical symbol adapted to the new organization. Resolutely turned towards the future, the city of Saint-Jean-sur-Richelieu offers, by its graphical symbol, a new image, well-adapted to the 2000's and significant to today's generations.
Free of ancient symbolism, the new corporate image is dynamic in it style and authentic in the expression of municipal reality. In the background, the ring, universal symbol of union and global character, translates the notion of regrouping communities.
Formed of two semi-circles one inside the other, this ring in phases symbolizes the alliance while evoking the two shores that the new municipal territory encompasses. The place of the citizen and the milieu in the municipal organization imposes itself by the presence of two persons forming the central object of the composition. The representation of the citizen, true founder of the community, appears innovative in the current universe of corporate municipal images. This orientation reflects a new vision placing humans at the center of municipal activities. Between the persons, an empty shape is inserted, the contours of which recall those of a house. This subtle hint to inhabitation makes indubitable reference to the people who live there and who form, by their grouping, the new community. Left of the graphical symbol, the distributed waves recall in an unequivocal way the Richelieu river, loyal witness of the history and development of the new city. The five waves are the transposition of the five communities that the municipal grouping tied in a common destiny. The choice of colors confers an institutional character to the new graphical symbol. The sustained blue, inseparable from the presence of the Richelieu, give composition strength, while the intense red crimsons the right side, thus closing the logo. The sinuosity of the lines and the gentle inflection of the various elements of the composition suggests the movement of a society undergoing perpetual change. The position of the arms attributed to the persons expresses the elan and dynamism that characterizes progressive societies. In a general manner, the new graphical symbol translates this look towards the future that animates the members of a community facing the greatest challenges.