Last modified: 2004-03-13 by dean thomas
Keywords: british empire | commonwealth of nations | commonwealth games | international organization |
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The Commonwealth Games Federation changed their seal in
early 2001. According to the CGF Brand Standards Manual, the components of the new
seal are described thus: The Commonwealth Games' identity, the Bar, visually
represents the Games' effort to raise the bar of sport for all humanity. As
such, a strong horizontal bar forms the key element in the Commonwealth Games
Mark. The Bar is supported on either end by two broad, hemispheric strokes, and
in the centre by three converging points, which represent the trinity of ideals
the Games embraces: Humanity, Equality, and Destiny. Together, the forms create
a mark that is at once powerful and subtle, a beautifully timeless graphic
representation of the Commonwealth Games.
As the previous Ceremonial Flag was based on the old seal design, a new flag
had to be created to reflect the new emblem. The new flag was used for the
first time at the XVII Commonwealth Games in Manchester, England (25 July to 4
August, 2002).
(Source: Commonwealth Games Federation )
Dean Thomas, 17 May 2002
The Emblem and flag of the Commonwealth Games has undergone several evolutions, due to the changing of the name of the Games:
1930-1952: British
Empire Games
1954-1966: British
Empire and Commonwealth Games
1966-1974: British
Commonwealth Games
1974-2001: Commonwealth Games (First Flag Variant)
2002-now: Commonwealth Games (New Flag Variant)
The Previous Commonwealth Games Ceremonial Flag and Seal.
This flag was first used at a Commonwealth Games at the XI Games at
Edmonton, Canada (1978), and for the last time at the XVI Games at Kuala
Lumpur, Malaysia (1998).