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Holland Amerika Lijn (The Netherlands)

Holland America Line, Rotterdam

Last modified: 2004-10-23 by jarig bakker
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[Holland American Line] by Al Fisher, 31 January 1999 See also:

Holland Amerika Lijn

(Source: [ste59] Stewart 1959, 387)
Al Fisher, 31 January 1999

Holland Amerika Lijn. Holland America Line was the alias with the company being formed 1873 as Nederlandsche - Amerikaansche Stoomvaart Maatschappij N.V. hence the letters on the flag. Sources vary as to whether there were dots after the letters. In 1971 the name was changed to Holland-Amerika Lijn and a new flag was adopted, orange with 3 elongated panels one above the other with the sides angled from lower hoist to upper fly, the central one being white and the outer ones blue with "Bilderdyk" launched in December 1971 being the first ship to fly it. Another slightly different version of this flag with the field white and the central panel being a darker blue with the panel corners being of a "flowing" design appears on the Josef  Nüsse's site. In 1976 the company relocated to the USA where it continues now as Holland America Westours Inc. still with an orange flag but now bearing a seascape of a liner dwarfing an old fashioned sailing vessel all in black in white within a circular black outlined white annulet frame.
Neale Rosanoski, 25 Sep 2003


Holland Amerika Lijn 1971

[Holland American Line 1971] by Jarig Bakker, 5 Oct 2003

Holland America Westours (1976)

[Holland America Westours (1976)] by Jarig Bakker, 5 Oct 2003

Holland America Line present flag

[Holland America Line present flag] by Jarig Bakker, 28 Nov 2003

Having just returned from a Caribbean cruise on a HAL ship m.s. Volendam, I can report that the Holland America Line is currently using the following is currently the house flag:
the HAL logo (currently portayed on our website--consisting of a stylized portrayal of the New Amsterdam II with one of Hudson's Halve Maen in front) on a field of a horizontal dark blue-white-dark blue triband (instead of orange as shown in our website). I don't have any info as to when the switch from orange to blue-white-blue may have occurred, but there is no question as to the present usage. The house flag was being flown on the ship as well as from a flagpole on the HAL-leased island Half Moon Cay (the latter with Bahamian and Dutch flags)
Norman Martin, 28 Nov 2003

Here is my attempt to fit the description - I found a flag like that on this website. According to that website it's a division of the HAL, but that need not necessarily hold true...
Jarig Bakker, 28 Nov 2003

This is worth further investigation; I cruised with HAL three times (1997-2000; Westerdam, Veendam, Volendam) and IIRC all three flew the orange version of the flag. Perhaps they've changed the logo or perhaps they've reorganized the company internally, possibly by country of registry (Westerdam is Dutch, the other two Bahamian, I think.).
HAL is a wholly-owned subsidiary of Carnival Cruise Lines (US) these days.
Albert S. Kirsch, 28 Nov 2003


Holland America Westours logo

[Holland America Westours logo] from this website.

Compagnie Franco-Hollando-Americaine

There is one houseflag that I have not been able to locate anywhere sofar (including on your site) and I thought it might be worth asking you for help.
The flag I am looking for was used by a subsidiary of the Holland America Line in Boulogne sur Mer from about 1893 - 1920+  The company name was: Compagnie Franco-Hollando-Americaine, also named Compagnie Franco-Neerlando-Americaine. As far as I have been able to find from old photos and postcards, the banner looked a little bit like the P&O (4 corner division) with a circular cutout in the center. However, I have not been able to determine colors, or the content of the circular part in the center.
Tiemen Spits, 17 Nov 2003

If Tiemen could provide some ship names from the photos/postcards it may provide a lead. I cannot find any mention of such a company but it is possible that it refers to a service and it fits that in October 1889 Holland America incorporated a call at Boulogne with their Amsterdam and Rotterdam service to New York. At times joint services were operated by various lines and ships became interchangeable but still retained their own liveries, particularly after 1902 when the American combine International Mercantile Marine Co. took over many companies, including Holland America although by 1917 they had regained their independence.
Neal Rosanoski, 6 Dec 2003

Further detail indicates that the photos and postcards of vessels of Compagnie France-Hollando-Américaine S.A. were taken whilst they were acting as tenders to sundry ocean liners and that the flags they were flying were the houseflags of the liner companies concerned.
Neale Rosanoski, 17 Oct 2004