Last modified: 2005-08-26 by antonio martins
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![[RTP flag]](../images/p/pt$rtp.gif)
This company suffered a deep reshuffling in April 2004: It has a new name,
Radio e Televisão de Portugal (formerly Radiotelevisão
Portuguesa: old acronym thus kept), a new HQ building, it now incorporates
the former state owned radio station R.D.P., and it has yet a new logo and
flag. The flag is flown daily at the company HQ in
Lisbon (along the national and
European flags, and, unlike previously, also the
municipal flag).
António Martins, 06 May 2004
At
http://noticias.rtp.pt/web/rtp_nova_imagem/intro.htm
the logo is presented and there are multiple versions for download at
http://noticias.rtp.pt/web/rtp_nova_imagem/holding/logotipos.htm.
A detalied on
line document in PDF format gives further details but it lacks any
mention of the flag.
António Martins, 06 May 2004
The image above is therefore a reconstruction. The logo details are accurate, but its position and size, as well as the ratio of the flag, are just my guess. A white flag with the company logo on it, anyway. Colors are defined for PMS, CMYK and RGB:
 ~B–– |
PMS 2915 | CMYK:65-10-0-0 | RGB:50-180-255 |
 ~B+ |
PMS 2935 | CMYK:100-60-0-0 | RGB:0-70-175 |
 ~B+++ |
PMS 288 | CMYK:100-85-0-30 | RGB:0-30-100 |
This new logo, like the previous one, is
based on the original logo, a stylized antenna.
António Martins, 06 May 2004
I had always thought it was a stylized
armillary sphere…
João Madureira, 06 May 2004
Well, it is possible that the armilliary sphere was a factor the
designer of the original RTP logo had into account when
doing his job, but that’s only a possility. What’s certain is that it
represented an antenna.
Jorge Candeias, 07 May 2004
Supporting this, I’ve found the following at the Meios & Publicidade Magazine website (in portuguese): «Modernizámos a antena» («We modernized the