House Flags of U.S. Shipping Companies: L

Laurin Maritime

image by Ivan Sache

Blue with a thin white saltire charged with a red circle bordered white with a white L inside.
Source: http://www.laurinmar.com/
Dov Gutterman, 11 October 2003

G. C. Lord & Co.

 image by Joe McMillan

G. C. Lord & Co., Boston
No information beyond the flag, a red-white-red vertical triband with the letter L in red on the center.
Source: Flaggenbuch 1905

Joe McMillan, 25 October 2001

This flag is shown by Griffin 1895 as sailing ship operators but with the fly band being blue.

Neale Rosanoski, 23 November 2003

Lorillard Line

 image by Joe McMillan

Lorillard Line, New York (?)
I'm not altogether sure this is an American company since Manning did not list home ports on his chart. I have assumed it to be a New York firm, however, as the Lorillards were a prominent and wealthy family from that city in the 19th century. The flag was blue with a white diamond bearing a blue L.
Source: Manning (1874)

Joe McMillan, 25 October 2001

Los Angeles Steamship Co.

 image by Joe McMillan

Los Angeles Steamship Co., Los Angeles (1920-1930)
This company was inspired by an initiative of the Los Angeles Chamber of Commerce to counter San Francisco's dominance over Pacific coast shipping. Initially successful in coastwise trade, LASSCo overextended itself in a failed attempt to expand into the Hawaii market. It was forced to merge with Matson Navigation, the dominant house in the Hawaii trade, in 1930. Because the image here is based on a photograph of the house porcelain, the colors may not be accurate, but the flag appears to have been white with a green border and a yellow stripe from lower hoist to upper fly bearing three blue stars, the stripe flanked on either side by the blue letters L and A.
Source: www.steamship.net (no longer available)

Joe McMillan, 25 October 2001

A. A. Low & Brother

 image by Joe McMillan

A. A. Low & Brother, New York (1841-late 19th century)
With