Last modified: 2005-06-25 by bruce berry
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SOUTH AFRICAN REVENUE SERVICE (SARS)
Stability, growth and unity are the key concepts behind the new Corporate
Image of the South African Revenue Service (SARS). The first step in a
Corporate Image is a logo, with the new logo reflecting the dynamic, forward-looking
nature of the SARS.
The triangle is formed from two separate parts, working together to
form one whole. In the same way, SARS is formed from two separate parts,
Inland Revenue and Customs and Excise, working together towards a common
goal.
The lettering next to the triangle has forward movement, each letter
reaching towards the next, moving towards a promising new future.
SA in blue, short for South Africa. RS in green, short for Revenue
Service.
Blue is the colour of stability, green is the colour of growth. The
two are linked by a golden circle which is the symbol of wealth.
The new logo brings together the symbols of stability, growth and wealth,
into a promise of a new era of success and prosperity.
A flag based on the logo has also been adopted.
It comprises three horizontal stripes of blue, white
and green, with the letters SARS, also in blue and green with the gold
ring linking the SA and RS, in the centre of the white stripe.
Source: SAVA Newsletter SN:32/02 (December 2002).